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Digital Marketing Reporting & Analytics
Reliable Measurement for Marketing Decisions

Minimize the guess work, and make confident, data-backed decisions by partnering with Ignite Visibility to develop a robust data foundation that powers data utilization.

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THE LEADER IN DIGITAL MARKETING

CREATIVE SOLUTIONS

“We’re in a niche business area, so they’ve done an outstanding job coming up to speed.”

- Owner, Therapeutic Company

EXPERT-LED STRATEGIES

“They have a full team of experts who specialize in each area of their digital services.”

- Health & Fitness Firm

INDUSTRY-LEADING TEAMS

“They are truly an extension of our marketing team and have been excellent partners for us.”

- Healthcare Firm

Why Choose Ignite Visibility

  • True Experts. We are consistently recognized as a top digital marketing company across industries by Clutch, UpCity, Expertise, Inc. 5000, and more.
  • We're not about abstract tactics. Instead, we dive right in, shaping quantifiable, achievable goals from day one.
  • Experienced in Various Industries. We work with 150+ clients across a wide range of industries, including healthcare, insurance,automotive services, and more.
  • True Partnership. We embrace a dynamic partnership model, free of long-term contracts, where we prove our value every month.
  • Clear ROI. We want you to succeed! Our reporting demonstrates the profound impact of marketing campaigns on your online traffic and in-store sales. You never have to wonder if our strategy is working.
  • Unmatched Experience. Our team has decades of experience in the digital marketing area.
  • Commitment To Collaboration. We believe the industry is better when we work together. That’s why our specialists teach SEO and web analytics at UC San Diego and carry this same hands-on educational approach into our work with our clients.
  • Always Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.

 

IGNITE VISIBILITY REPORTING & ANALYTICS SERVICES

25 Point Google Analytics Audit

To fully understand your brand, our digital marketing analytics team will conduct a 25-point Google Analytics audit. We will look at what’s been working for you and what isn’t and pinpoint areas for improvement.

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Google Analytics Implementation & Configuration

Google Analytics is an incredible free tool that will give you the insight you need to understand your customers better. Our team will set up and configure your Google Analytics account so that all of your data is up-to-date and accurate.

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Google Tag Manager Implementation & Configuration

Google Tag Manager pairs with Google Analytics to give you the most accurate data possible. Our digital marketing analytics team will implement and configure your Google Tag Manager account so that you are able to store and manage marketing tags and third-party code snippets.

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Offline Conversion Tracking

Not all conversions happen on your website. Our digital marketing reporting team will keep track of all sales, subscriptions, and other conversion actions that happen outside of your website so that you have a clear picture of your true conversion rates.

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Custom Advanced Analytics, Data Integration & Conversion Tracking

Is your brand ready for the next level? Our experts will create custom advanced analytics, data integration, and conversion tracking strategies and reports that give you the information that you’re after. Using sophisticated techniques and tools, we will go beyond our traditional GA reporting to discover more about your audience and generate bigger, riskier recommendations.

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Ecommerce SEO

Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions. We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing.

Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.

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Digital Marketing Reporting & Analytics Process

STEP 1
Analytics Access to All Accounts

STEP 2
Full Audit

STEP 3
Recommendations by Channel

STEP 4
Strategic Plan Based on Business Goals

STEP 5
Implementation of Online Tracking

STEP 6
Implementation of Offline Tracking

STEP 1

Analytics Access to All Accounts

Our digital marketing reporting process starts by gaining access to all of your brand’s analytics accounts. This will help us get an accurate view of your current state.

STEP 2

Full Audit

Once access is gained, we will fully audit all your existing accounts and channels to determine what is or isn’t performing optimally.

STEP 3

Recommendations by Channel

Based on the audit results, we will make recommendations for each existing channel. We will also recommend other channels and changes that we think should be incorporated into your brand’s strategy.

STEP 4

Strategic Plan Based on Business Goals

With the company's goals in mind and our custom reporting and analytics complete, we’ll form a strategic plan outlining how each goal will be met.

STEP 5

Implementation of Online Tracking

Next, we will install online tracking codes and begin online tracking of campaigns and channels. With the proper online tracking tools, we’ll be able to produce custom reporting and analytics to help you reach your goals.

STEP 6

Implementation of Offline Tracking

Finally, we will implement offline tracking and CRM integration to accurately capture all of your offline conversions and give you the full picture of your brand’s success.

FAQS

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Insights from Digital Marketing Analytics Experts

Learn more about the best practices and strategies driving digital marketing analytics and reporting in 2024. Check out these top-performing articles for tips and tricks sourced from years on the job.

SEO Reporting: How to Track Your Digital Marketing Analytics
If you want to know if your SEO efforts are working, you have to stay on top of your SEO reporting and analytics. Read this article to learn more about how to produce reports that make a difference.

UTM Tracking: How to Measure the Success of Your Campaigns with Reporting & Analytics
What is UTM tracking and why is it important? In this article, we’ll explain what it is, why it’s important, and how you can make it a staple in your digital marketing analytics reporting.

First Party Data Audiences: Digital Marketing Reporting that Matters
What are first party data audiences and why are they important? Let our digital marketing analytics experts explain what they are, why they matter, and how tracking them can improve your ROI.

SQL vs MQL: Understanding Digital Marketing Analytics
Do you know the difference between SQL and MQL and how they can affect your digital marketing? In this article, our experts will explain what they are, how they differ, and why ignoring them could be a problem for your brand.

Digital Marketing Analytics 101: How to Switch from Universal Analytics to GA4
Have you switched from Universal Analytics to GA4 yet? If not, don’t miss this article from a top-rated digital marketing analytics expert!

How Does a Data Breach Affect Brand Reputation?
There is a lot that goes into your digital marketing reporting and sometimes, that includes how a data breach is affecting your brand’s reputation. In this article, discover how a data breach can affect you and what to do if you find yourself in the middle of one.

How to Audit Your Digital Marketing Analytics
Finding success in digital marketing depends a lot on your analytics and reporting. In this article, we’ll tell you how to audit your analytics to ensure that your data and content are safe.

Auditing Your SEO & User Page Experience
User page experience and SEO can make or break your digital marketing. If you’ve noticed a recent decline in your reporting and analytics, auditing your content is a great idea. In this article, we’ll explain how to audit your SEO and user page experience and look for holes that could be tanking your ranking.

Digital Marketing Reporting: How to Perform a PPC Audit
PPC is a great way to market, as long as you’re doing it right. Read this article to learn how to perform a PPC audit and why it matters.

Digital Marketing Reporting: How to Perform a Social Media Audit
Is your social media no longer working for you? Read this article to learn how to perform a social media audit and see where your brand can improve your digital presence.

Conversion Rate Audit Using GA
Want to increase your conversion rate? Learn why your current strategy isn’t working! In this article, our digital marketing analytics experts will explain why using GA for an audit might be the best thing you’ve done for your SERP ranking.

Reporting and Analytics: What is a Good Click Through Rate
What is a click through rate? Why does it matter? What is a good one? This article will break all of that down, and more!