Ignite Visibility https://ignitevisibility.com/ Ignite Visibility Internet Marketing, SEO, Social Media, PPC Fri, 05 Apr 2024 18:06:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://ignitevisibility.com/wp-content/uploads/2016/11/logo.jpg Ignite Visibility https://ignitevisibility.com/ 32 32 Read This Week’s Digital Marketing News Updates https://ignitevisibility.com/digital-marketing-news/ Fri, 05 Apr 2024 12:00:35 +0000 https://ignitevisibility.com/?p=22962 News 4/1/2024 to 4/5/2024 This week: Find out where mobile advertising is growing the quickest, what new targeting features Meta is revealing, and how much time you should be focusing on backlinks. Here's what happened this week in digital marketing. 1. U.S. Mobile Advertising Is Growing Rapidly US mobile ad spending will cross $200 billion...

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]]> The Ultimate Guide to Using AI in Digital Marketing [Strategies & Examples] https://ignitevisibility.com/ai-digital-marketing/ Thu, 04 Apr 2024 22:12:10 +0000 https://ignitevisibility.com/?p=38393 Seems like everywhere we turn, the hot topic is AI in digital marketing. And for good reason – AI marketing tools are leading the way for big developments in our industry and beyond. Let’s talk about the latest developments, specific tools that will make your life easier, and how you can reap the benefits of...

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]]> How to Use Lookalike Audiences: A Guide For Paid Media Platforms https://ignitevisibility.com/lookalike-audience/ Wed, 03 Apr 2024 17:07:01 +0000 https://ignitevisibility.com/?p=43508 Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on...

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]]> How Can Changing and Migrating Website URLs Impact Your SEO? https://ignitevisibility.com/why-changing-urls-can-devastate-seo-traffic/ https://ignitevisibility.com/why-changing-urls-can-devastate-seo-traffic/#comments Tue, 02 Apr 2024 17:40:24 +0000 https://ignitevisibility.com/?p=6415 Can changing a website URL impact SEO performance?  In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a...

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]]> https://ignitevisibility.com/why-changing-urls-can-devastate-seo-traffic/feed/ 1 2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes https://ignitevisibility.com/2024-creative-digital-marketing-study/ Mon, 01 Apr 2024 19:50:02 +0000 https://ignitevisibility.com/?p=43520 Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand...

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]]> What is Schema Markup? Your Complete Guide to Using Schema Markup https://ignitevisibility.com/ultimate-guide-to-schema-for-seo/ Thu, 28 Mar 2024 12:38:04 +0000 https://ignitevisibility.com/?p=33688 Want more people to find you on search engines in rich snippets at the top of results?  Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema...

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]]> Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More https://ignitevisibility.com/google-responsive-display-ads-best-practices-benefits-ad-specs-and-more/ Wed, 27 Mar 2024 14:33:13 +0000 https://ignitevisibility.com/?p=43400 What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad...

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]]> What are the SEO Impacts of a Subdomain vs Subdirectory? https://ignitevisibility.com/why-blogs-on-subdomains-are-basically-worthless-for-seo/ Wed, 27 Mar 2024 02:53:27 +0000 https://ignitevisibility.com/?p=6788  Deciding where to host your company blog is a big deal. While you have a few options, Google reveals that your choice will impact your website’s overall SEO.  In this blog, Director of SEO, Jason Carleton, will help you find out which one is the best choice for you! What You’ll Learn: What’s the...

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]]> How to Use Google Trends in Your SEO Strategy for 2024 https://ignitevisibility.com/google-trends/ Thu, 21 Mar 2024 18:00:34 +0000 https://ignitevisibility.com/?p=13161 Have you used Google Trends before?  Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your...

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]]> What Is Google Gemini? How to Leverage Google’s Latest AI For Your Business https://ignitevisibility.com/google-gemini/ Wed, 20 Mar 2024 15:06:39 +0000 https://ignitevisibility.com/?p=42263 Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it. So, what is Google Gemini? How does it...

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