Industry Leading Franchise
Marketing and Multi-Location
Marketing
At Ignite Visibility, we excel in creating marketing strategies
that are 100% integrated. With decades of franchise marketing experience,
we have the ability to create a marketing program that services both
the corporate company and each of your individual franchises. This is a
very appealing offering for corporate franchise executives, as it provides added
value to the franchises and marketing benefits for their corporation.
THE LEADER IN DIGITAL MARKETING
“We have been thoroughly impressed with the brand consistency that Ignite has delivered in our sponsored content.”
- COLLISION REPAIR COMPANY
CUSTOM STRATEGIES
“They're always looking out for new ways to improve our marketing performance and bring value.”
- Mac Accessories Company
INDUSTRY-LEADING TEAMS
“The way they built our support team is as unique as our business. It's like we all just fit together.”
- Global Fitness Franchise
WHY CHOOSE IGNITE VISIBILITY AS YOUR FRANCHISE MARKETING AGENCY
- Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.
- Consistently accoladed as a leading digital marketing agency in the US, our presence resonates across all top industry lists.
- Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your franchise business’s bottom line.
- Creativity + Compliance. We collaborate with you to craft content that perfectly balances innovation and compliance, ensuring the consumer is always at the forefront.
- Innovative. We are a leader among franchise marketing agencies. Where others see roadblocks, we see opportunity.
- ROI-Driven. We are focused on getting you the ROI you deserve. If you aren’t seeing the results you want, we’ll change our efforts.
- Flexible. We don’t believe in tying our clients down with long-term contracts and hidden fees. We want you to work with us because you want to, not because you have to.
- Educational. Not only do we work directly with clients each and every day, but some of our team members also teach digital marketing at area colleges and universities, such as UC San Diego.
FRANCHISE MARKETING
OUR TOP DIGITAL MARKETING SERVICES FOR FRANCHISES
SEO
With the right SEO strategy, you’ll start to become visible for the terms you need to win the most. Whether you’re looking for branded, non-branded, or local-based terms, we’ll infuse your page with the terms that will get you the most traffic possible.
For your national and local businesses, we’ll work to target relevant service terms, answer questions about your product or service, and help you attract high-value traffic.
SOCIAL MEDIA
There’s more to social media than just posting whatever you want. With a solid strategy, we’ll help you create a great social media presence that appeals to both your customers and your franchisees. Our content will help you secure engagement and build a brand that makes people feel at home with you.
Whether we’re promoting celebrity endorsements, rare offers, customer success stories, or creative images, your franchise marketing agency will work with all of your locations to ensure that your social media remains branded, consistent, and fluid so your customers know exactly what to expect!
PAID SEARCH
Start advertising based on real customer acquisition. Our paid media strategies are two-fold. We’ll build your brand while driving new customers to your business.
Whether national or local, we’ll run ads that consistently grow your brand awareness, increase branded searches, and fill the upper funnel. This will help national brands find new franchisees and employees while helping local franchises find new customers and higher-quality leads.
EMAIL MARKETING
Email marketing is one of the most successful avenues we use as a franchise digital marketing agency. As one of our best digital marketing strategies, we’ll develop content that nurtures your relationships with potential franchisees and customers.
Whether you’re looking for a campaign that will promote brand awareness, nurture leads, retain franchisees, or share promotional offers, our creative team will develop the perfect strategy to increase your open and click-through rates and have you seeing success!
CRO
There’s no point in running ads if your leads aren’t converting! With our franchise CRO services, we’ll consistently test new ways to improve your landing page and website to achieve a higher conversion rate.
Following CRO best practices, we’ll test your customer journey 1-5 times a month to see which parts of it can be improved. As we work incremental improvements into your landing pages and website, you’ll start to convert traffic for less.
CREATIVE SERVICES
Let our expert creative team create eye-catching graphics that truly represent your brand. Through our high-quality images and fun-to-read copy, you will start to attract new customers to your brand with every email, post, and blog article.
Through professional and cohesive content, your audience can put on a united front across all franchises, letting your audience know that they can expect a top-notch experience at any of your locations.
Our Franchise Marketing Process
STEP 1
Audit existing program
STEP 2
Develop strategy to attract franchisees
STEP 3
Develop digital marketing strategy to for franchisees
STEP 4
Present at franchisee owners meeting
STEP 5
Deliver monthly and quarterly reporting
STEP 6
Scale program to increase performance
STEP 1
Audit existing program
The first thing we’ll do is audit your existing digital marketing program. We’ll analyze your data, review your strategies, and make recommendations based on what has been successful with your audience in the past.
STEP 2
Develop strategy to attract franchisees
If growing your franchise is important to you, we’ll develop a strategy that is specifically focused on attracting new franchisees. We’ll explore options such as email marketing, social media, paid media, and more to craft a strategy that will work for you.
STEP 3
Develop digital marketing strategy to for franchisees
For your franchisees, we’ll develop specific marketing strategies geared toward attracting new customers in their local areas. With a cohesive strategy, you’ll create a united feeling across all of your locations.
STEP 4
Present at franchisee owners meeting
Once our strategies are ready, we will present them at your franchisee owners meeting. This will ensure that everyone is on the same page and understands the importance of a cohesive marketing strategy across locations.
STEP 5
Deliver monthly and quarterly reporting
Once our strategies are in motion, we’ll provide you with monthly and quarterly reporting so that you can see exactly how your campaigns are doing.
STEP 6
Scale program to increase performance
As we develop a real understanding of what resonates with your audience, we’ll start to scale your program to increase its performance and capture you more leads.
FAQS
LEARN MORE ABOUT OUR FRANCHISE MARKETING AGENCY
On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.
On the franchise level, Ignite Visibility will offer a general baseline marketing package to all franchises. Ignite Visibility also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:
- Local rankings and reviews
- Social media updates and social media advertising
- Local SEO strategies
- Google Ads campaigns
Although Ignite Visibility has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.
It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.
You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.
Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.
Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.
It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.
Most franchises will provide marketing services at the individual level.
Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.
It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.
To keep things running smoothly, keep the following in mind:
- You should set a baseline program, with options to upgrade
- Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
- Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing
Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.
Franchise digital marketing is when a large corporate company and its individual franchises work together to create a cohesive digital marketing strategy including email marketing, CRO, social media, SEO, and more.
A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.
When you run a large company with lots of franchisees, it is important for your audience to know that they can expect the same excellent service, no matter which location they frequent. A well-designed and cohesive digital marketing strategy helps them understand that you are one large company offering the same excellent experience.
A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.
Insights from Our Digital Marketing Company Experts
Learn more about the best practices and strategies driving marketing performance. Check out these top-
performing articles for tips and tricks sourced from years on the job.
How Long Does Franchise Marketing SEO Take?
Before you dive into an SEO campaign, make sure you have realistic expectations of when you can start to see results. In this article, experts from a top franchise marketing agency explains how long it will take before you start to see results from your SEO updates.
What is SEO?: What Franchise Marketing Agencies Want You to Know
SEO is more than a buzzword in digital marketing. It’s an important part of a digital marketing strategy. In this article, we’ll break down what SEO is and how you can use it to improve your SERP ranking.
Technical SEO 101: Common Reasons Your Franchise Marketing Isn’t Working
When it comes to SEO, there’s more to do than inputting some keywords into your content. In this article, we’ll go over what technical SEO is and how it could be holding you back.
How to Craft the Perfect Local SEO Strategy For Your Franchise Business
If you’re looking to increase the amount of local customers that find your brick and mortar store, you need to take a look at your local SEO strategy. In this article, our franchise digital marketing agency experts will give you a step-by-step explanation on how to craft a strategy that will work for you.
How to Rank 1st on Google: Local SEO Tips from an Industry-Leading Franchise Marketing Agency
Ranking first on Google is really important for any business but especially for brick and mortar businesses that want to draw in new business. Keep reading to find out what our experts recommend to get your website to the top of the SERP.
What Every Franchisee Needs to Know: The Best Multi-Location SEO Strategy
Your SEO strategy is going to differ depending on the location of your business. And if you have multiple locations, your SEO strategy should reflect that. In this article, our experts will tell you the best multi-location SEO strategy that every franchise needs to know.
Capitalize on Local Franchise Traffic with Google Local Services Ads
As a franchise, it is important to master Google Local Services Ads to dominate local search results. Follow along with our step-by-step setup and start reaping the benefits.
Paid Media AI: What Every Franchise Owner Should Know
It’s no secret that AI is changing the digital marketing industry. In this article, our franchise digital marketing agency experts will tell you everything you need to know about how AI could change your paid media campaigns for the better.
What is Pay-Per-Click?: A Complete Guide for Franchise Owners
Wondering if PPC could work for your franchise? Read this article from digital marketing experts, Ignite Visibility, to find out what PPC is and how it could work for your franchise’s digital marketing strategy.
Switching from Universal Analytics to GA4: What This Franchise Marketing Agency Wants You to Know
If you haven’t switched from Universal Analytics to GA4 yet, you’re going to want to read this article! We’ll break down how to switch from UA to GA4 and continue getting the high-quality data and analysis you’re used to.
Color Psychology: Transform Your Franchise’s Marketing Strategy
Could your website’s color palette be turning your customers off? In this article, we’ll explore the idea of color psychology and how tweaking it could transform your marketing strategy.
Future-Proof Your Brand Marketing: 5 Creative Design Tips to Help You Succeed
The fears of a recession always loom in the background of a small business owner’s mind. With the tips in this article, you’ll learn how to future-proof and protect your business from anything the future might throw at you.
How to Use Instagram for Your Franchise: 22 Top Tips
Instagram can be a great place to find a new audience and nurture your existing one. In this article, franchise marketing agency experts explain how you should be using the social media platform in 2023.
How to Increase ROI from Your Franchise’s Social Media Marketing
Social media marketing is a key part to any business’s digital marketing strategy. In this blog, we’ll tell you what you can do to increase your ROI and start seeing the results you want.
Social Media Marketing: Why Your Franchise Needs It
Think you don’t need social media marketing? Think again! In this article, franchise marketing agency experts will break down why your business needs social media marketing more than you might think.
The Ultimate Guide to Email Marketing Strategy for Franchise Owners
If you want to connect with potential franchisees and customers, you need to understand the power of email marketing. Keep reading to learn from franchise marketing agency experts about how top brands from across the country are meeting their customers right where they are – in their inbox.
Email Marketing: The Service Providers, Software, & Tools All Franchises Need to Succeed
When it comes to email marketing, there are so many service providers, software, and tools on the market to help you succeed. Read this article to find out the favorites of an industry-leading franchise marketing agency.
Email Marketing Metrics: How to Know if Your Franchise’s Strategy Is Successful
In order to understand if your email marketing strategy is successful or not, you have to keep track of certain metrics. In this blog, franchise marketing agency professionals will tell you which metrics you need to be tracking right now and why.
Unlock Your Website’s Potential: A Franchise’s Guide to CRO Marketing
Is your website not performing as well as it should? Read this article to learn more about how you can unlock its potential with a solid CRO strategy.
How to Create the Highest Converting Landing Page in Your Franchise’s History
A lot of businesses are great at getting customers to click on their landing page but losing them once they do. In this article, we’ll go through how you can create the highest converting landing page you’ve ever seen.
Click-Through Rates: What is a Good CTR for Franchises?
Looking to improve your click-through rate? Keep reading to learn from franchise digital marketing agency professionals about how to measure and improve your business’s CTR.
What is a Call to Action and Why You Should Care (21 Examples)
Not sure how to craft the perfect call to action? Check out some examples across various industries to discover the secrets to the best CTAs for franchisees.
Why You Need Short-Form Video For Your Franchise Marketing Strategy
Short-form video is key to a successful video marketing campaign. Discover how this tool can help you connect with audiences in a new way.
The 10 Most Disastrous Web Design Mistakes Our Franchise Marketing Agency Has Ever Seen
Don’t lose potential sales because of a poorly designed website! In this article, we’ll give you 10 examples of what not to do when designing your business’s website.