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Industry Leading Franchise
Marketing and Multi-Location
Marketing
At Ignite Visibility, we excel in creating marketing strategies
that are 100% integrated. With decades of franchise marketing experience,
we have the ability to create a marketing program that services both
the corporate company and each of your individual franchises. This is a
very appealing offering for corporate franchise executives, as it provides added
value to the franchises and marketing benefits for their corporation.
THE LEADER IN DIGITAL MARKETING
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“We have been thoroughly impressed with the brand consistency that Ignite has delivered in our sponsored content.”
- COLLISION REPAIR COMPANY
CUSTOM STRATEGIES
“They're always looking out for new ways to improve our marketing performance and bring value.”
- Mac Accessories Company
INDUSTRY-LEADING TEAMS
“The way they built our support team is as unique as our business. It's like we all just fit together.”
- Global Fitness Franchise
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WHY CHOOSE IGNITE VISIBILITY AS YOUR FRANCHISE MARKETING AGENCY
- Transparent. We pride ourselves on our transparency. With our detailed processes and project management, you will always know the status and progress of your marketing initiatives.
- Consistently accoladed as a leading digital marketing agency in the US, our presence resonates across all top industry lists.
- Achievable Goals. Our team doesn’t work with abstract tactics. Everything we do will have a quantifiable impact on your franchise business’s bottom line.
- Creativity + Compliance. We collaborate with you to craft content that perfectly balances innovation and compliance, ensuring the consumer is always at the forefront.
- Innovative. We are a leader among franchise marketing agencies. Where others see roadblocks, we see opportunity.
- ROI-Driven. We are focused on getting you the ROI you deserve. If you aren’t seeing the results you want, we’ll change our efforts.
- Flexible. We don’t believe in tying our clients down with long-term contracts and hidden fees. We want you to work with us because you want to, not because you have to.
- Educational. Not only do we work directly with clients each and every day, but some of our team members also teach digital marketing at area colleges and universities, such as UC San Diego.
FRANCHISE MARKETING
OUR TOP DIGITAL MARKETING SERVICES FOR FRANCHISES
SEO
With the right SEO strategy, you’ll start to become visible for the terms you need to win the most. Whether you’re looking for branded, non-branded, or local-based terms, we’ll infuse your page with the terms that will get you the most traffic possible.
For your national and local businesses, we’ll work to target relevant service terms, answer questions about your product or service, and help you attract high-value traffic.
SOCIAL MEDIA
There’s more to social media than just posting whatever you want. With a solid strategy, we’ll help you create a great social media presence that appeals to both your customers and your franchisees. Our content will help you secure engagement and build a brand that makes people feel at home with you.
Whether we’re promoting celebrity endorsements, rare offers, customer success stories, or creative images, your franchise marketing agency will work with all of your locations to ensure that your social media remains branded, consistent, and fluid so your customers know exactly what to expect!
PAID SEARCH
Start advertising based on real customer acquisition. Our paid media strategies are two-fold. We’ll build your brand while driving new customers to your business.
Whether national or local, we’ll run ads that consistently grow your brand awareness, increase branded searches, and fill the upper funnel. This will help national brands find new franchisees and employees while helping local franchises find new customers and higher-quality leads.
EMAIL MARKETING
Email marketing is one of the most successful avenues we use as a franchise digital marketing agency. As one of our best digital marketing strategies, we’ll develop content that nurtures your relationships with potential franchisees and customers.
Whether you’re looking for a campaign that will promote brand awareness, nurture leads, retain franchisees, or share promotional offers, our creative team will develop the perfect strategy to increase your open and click-through rates and have you seeing success!
CRO
There’s no point in running ads if your leads aren’t converting! With our franchise CRO services, we’ll consistently test new ways to improve your landing page and website to achieve a higher conversion rate.
Following CRO best practices, we’ll test your customer journey 1-5 times a month to see which parts of it can be improved. As we work incremental improvements into your landing pages and website, you’ll start to convert traffic for less.
CREATIVE SERVICES
Let our expert creative team create eye-catching graphics that truly represent your brand. Through our high-quality images and fun-to-read copy, you will start to attract new customers to your brand with every email, post, and blog article.
Through professional and cohesive content, your audience can put on a united front across all franchises, letting your audience know that they can expect a top-notch experience at any of your locations.
Our Franchise Marketing Process
STEP 1
Audit existing program
STEP 2
Develop strategy to attract franchisees
STEP 3
Develop digital marketing strategy to for franchisees
STEP 4
Present at franchisee owners meeting
STEP 5
Deliver monthly and quarterly reporting
STEP 6
Scale program to increase performance
STEP 1
Audit existing program
The first thing we’ll do is audit your existing digital marketing program. We’ll analyze your data, review your strategies, and make recommendations based on what has been successful with your audience in the past.
STEP 2
Develop strategy to attract franchisees
If growing your franchise is important to you, we’ll develop a strategy that is specifically focused on attracting new franchisees. We’ll explore options such as email marketing, social media, paid media, and more to craft a strategy that will work for you.
STEP 3
Develop digital marketing strategy to for franchisees
For your franchisees, we’ll develop specific marketing strategies geared toward attracting new customers in their local areas. With a cohesive strategy, you’ll create a united feeling across all of your locations.
STEP 4
Present at franchisee owners meeting
Once our strategies are ready, we will present them at your franchisee owners meeting. This will ensure that everyone is on the same page and understands the importance of a cohesive marketing strategy across locations.
STEP 5
Deliver monthly and quarterly reporting
Once our strategies are in motion, we’ll provide you with monthly and quarterly reporting so that you can see exactly how your campaigns are doing.
STEP 6
Scale program to increase performance
As we develop a real understanding of what resonates with your audience, we’ll start to scale your program to increase its performance and capture you more leads.
FAQS
LEARN MORE ABOUT OUR FRANCHISE MARKETING AGENCY
On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.
On the franchise level, Ignite Visibility will offer a general baseline marketing package to all franchises. Ignite Visibility also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:
- Local rankings and reviews
- Social media updates and social media advertising
- Local SEO strategies
- Google Ads campaigns
Although Ignite Visibility has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.
It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.
You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.
Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.
Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.
It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.
Most franchises will provide marketing services at the individual level.
Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.
It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.
To keep things running smoothly, keep the following in mind:
- You should set a baseline program, with options to upgrade
- Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
- Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing
Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.
Franchise digital marketing is when a large corporate company and its individual franchises work together to create a cohesive digital marketing strategy including email marketing, CRO, social media, SEO, and more.
A franchise marketing agency is in charge of ensuring that the digital marketing aspects of a business are running successfully. Experts at the agency will lead campaigns, analyze data, and suggest new ways for franchises to reach potential new customers.
When you run a large company with lots of franchisees, it is important for your audience to know that they can expect the same excellent service, no matter which location they frequent. A well-designed and cohesive digital marketing strategy helps them understand that you are one large company offering the same excellent experience.
A good mixture of SEO, social media, SMS, CRO, and email marketing is the best way to make the most of your digital marketing. Our franchise marketing agency experts can perform an audit of your existing marketing strategy and make recommendations on what would resonate the most with your specific audience to reach your unique goals.
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