Good content is crucial to successful social media marketing. It’s what drives engagement, likes, and shares, and puts you on track for great results with your campaigns.
People want to see unique, high-quality content from brands. The best companies on social media understand this and regularly develop and push great content. Doing so grows their audience while existing followers remain loyal.
In this article, I’ll give some creative social media content ideas and highlight the importance of creative content in social media.
Let’s get started.
What Does Social Media Engagement Mean?
Social media engagement is important in any social media marketing strategy. Many perceive it as engagement on social media alone, but it has bigger implications.
Social media engagement also means more engagement with your website. If you offer a great experience on social media, this will reflect on your business. Because of this, you’ll drive more traffic to your website. This can lead to more leads and customers, including foot traffic in physical stores.
The key to driving social media engagement is knowing how to create great content.
The Importance of Creative Content in Social Media
To increase social media engagement, you need to create content.
The following are some main advantages of incorporating creative social media content ideas.
Increased Capability and Following
Regardless of the type of content you create, it can generate actual results on social media. This is why content marketing and social media are so compatible.
Once you determine what kinds of content your audience likes, you can drive engagement. You can post isolated posts on platforms like Facebook, or you can share website content. Try different content types to see which perform best.
Over time, you’ll build a loyal following and boost your company’s credibility. While results may not be immediate, you’ll likely see them with consistent posting.
Earn More Opportunities to Boost Conversion Rates
Content marketing on social media also gives you the chance to increase conversions. You can do this by building audiences for remarketing purposes.
To illustrate this, consider the following example:
You produce a variety of website content, including product details and blog posts. You create social media posts linking to this content. Based on each content piece and link’s performance, you can gauge what’s working. This will help you identify bottlenecks along with areas where people convert.
Based on this data, you can continue to optimize your content to drive more conversions. You can also improve your targeting to reach the audiences who are most likely to convert.
Build a Relationship Between Your Brand and Your Audience
With every piece of content, the goal is to connect your brand with your audience. People should feel as though your brand speaks directly to them. High-quality content will achieve that goal.
Posting creative social media content shows audiences you share their values. If people connect with your brand in this way, you’ll convince them to become customers.
The content you use here could discuss your brand’s mission. You can explain what got you started and inspired you. You can also talk about ways you intend to improve the lives of your customers. Also, you can show people you value their input via quizzes or polls.
Become an Industry Authority
Strong content also gives you the opportunity to become an authority in your industry.
Covering various industry topics and lending unique insights will showcase your knowledge, and more people will turn to you as a thought leader.
The more you can provide valuable content, the more people will follow you. And they’ll be more likely to trust you over less authoritative competitors.
5 Sources of Thought Leadership
Content Ideas to Increase Engagment
To help you get the best results, here are some creative social media content ideas.
Figure Out the Best Ways to Provide Real Value
Like with other platforms, people often turn to social media for information. They may want to learn more about specific topics, from DIY tips to how to find the right products.
Based on what your audience wants, you can give it to them through content. Valuable content will meet people’s needs and boost engagement.
See What Competitors Are Doing
To get some ideas for content in your industry, turn to competitors. You can’t steal their ideas or content, but you can see what they’re doing to engage followers.
Consider the topics they cover that drive the most engagement. What seems to attract the most likes, comments, and shares? How can you approach those topics and achieve similar results?
By taking cues from competitors, you can get a feel for what will resonate with target audiences.
Debunk Myths in Your Industry
Another creative strategy for social media content involves debunking popular myths.
Think about certain misconceptions in your industry you can set straight.
By educating audiences about certain myths, you can showcase your expertise. You’ll also build trust as you show that you’re not afraid to take a different stance.
This can be even more integral if competitors aren’t debunking popular myths. You’ll set yourself apart from less informative competitors.
Update and Recycle Existing Content
You don’t always need to produce new content to share on social media.
Look at the content you currently have. This could include blog posts and previous social media posts. If you find that your content is worth re-sharing, update it and do so.
You can also repurpose content to create various types of content. For instance, you can convert your website’s FAQ section into individual Q&A posts. You can also convert blog posts into interesting video content. The possibilities are almost endless.
Check Out Social Media Trends
Platforms like Facebook, Twitter, and Instagram can give you many ideas. All you need to do is see what’s trending on them in your industry.
You might find that a specific topic you hadn’t considered is among the top industry trends. From there, you can find ways to incorporate them into your content strategy.
Based on what’s trending, you can submit your own take in a social media post. You may also want to write a long blog post to cover the topic in greater depth. If you offer unique insight into a trending topic, you can become a critical part of the discussion. This will then drive more engagement among followers.
Conduct Surveys to Get Audience Input
If you want to learn more about your audience, surveys offer a great chance to do so. You can learn about audiences via conversions and clicks, but surveys go further.
Using certain survey tools, you can ask people on social media what they think. You can even ask for direct comments to get some ideas. You might ask about the types of content they want to see. Followers can also share how they heard of you and what they want from your brand.
Asking audiences with more directness gives you clearer insight. At the same time, surveys show your audiences that you value their input.
Encourage User-Generated Content
You don’t have to be the only one creating branded content on social media. You can also get your audience to do this for you in fun and exciting ways.
For example, you could launch a contest encouraging audiences to share product experiences. Instagram content could then show them interacting with products in unique ways. They can then share these videos for a chance to win a free giveaway. When posting, they can also use a branded hashtag to connect their video to the contest.
Over time, more people will create compelling content associated with your brand. This will increase brand awareness while further making audiences feel valued.
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Wayfair’s #Wayfairathome is powered by user-generated content
Get the Most from Social Media with Creative Content
With the help of creative social media content ideas, you can get great results from social media. The key is creating high-value 10x content that helps you stand out.
Produce valuable content on a regular basis that audiences love and in doing so, you’ll drive engagement, conversions, and sales.
