News 4/1/2024 to 4/5/2024 This week: Find out where mobile advertising is growing the quickest, what new targeting features Meta is revealing, and how much time you should be focusing on backlinks. Here’s what happened this week in digital marketing. 1. U.S. Mobile Advertising Is Growing Rapidly US mobile ad spending will cross $200 billion…
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Seems like everywhere we turn, the hot topic is AI in digital marketing. And for good reason – AI marketing tools are leading the way for big developments in our industry and beyond. Let’s talk about the latest developments, specific tools that will make your life easier, and how you can reap the benefits of…
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Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
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Can changing a website URL impact SEO performance? In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a…
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Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
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