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Increase Your Traffic
With Our Local SEO Services
Become a local business favorite with the help of Ignite Visibility's expert SEO team. By having a high-ranking listing in major search engines,
you can drastically increase the number of customers that come to your brick-and-mortar store.
THE LEADER IN DIGITAL MARKETING
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CREATIVE SOLUTIONS
"We’re in a niche business area, so they’ve done an outstanding job coming up to speed."
- Health and Wellness Services Company
CUSTOM STRATEGIES
“We love that they're always able to answer all our questions regarding our marketing needs."
- Investment Real Estate Company
INDUSTRY-LEADING TEAMS
"I can tell they have our best interest at heart because they’re always going the extra mile for us."
- International Inspirational Speaker
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Why Select Us Over Other Local SEO Companies
- Leading SEO agency. Our team consistently wins awards across the industry, from Clutch, UpCity, Expertise, Inc. 5000, and more.
- Clear ROI. Our reporting demonstrates the profound impact of marketing campaigns on your online traffic and in-store sales. You never have to wonder if our strategy is working.
- Various Industries. We work with 150+ clients across a wide range of industries, including healthcare, dental, automotive, insurance, and more!
- Full Transparency. Our developed processes and experienced project managers will keep you informed about every aspect of your campaign from day one.
- Commitment To Collaboration. We believe the industry is better when we work together. That’s why our specialists teach SEO and web analytics at UC San Diego and carry this same hands-on educational approach into our work with our clients.
- Data-Driven. Our local SEO strategy revolves around identifying your audience, gathering competitive insights, and meticulously auditing your existing marketing methods for a bespoke strategy grounded in reality.
- Integrated Strategies. We can easily tie your local SEO strategy into a larger digital marketing strategy, including email marketing, paid media, public relations, and SEM.
- Creativity + Compliance. We collaborate with you to craft content that perfectly balances innovation and compliance, ensuring your customer is always at the forefront.
EARNED MEDIA
IGNITE VISIBILITY LOCAL SEO SERVICES
Local Profile Creation
Ignite Visibility’s local SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, addressing backend issues, and developing a local SEO-friendly content strategy that speaks to your ideal audience.
We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your local profiles and website to help more people find you. From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche and help you implement them in a way that drives sales.
Build Citations and Links
For brick-and-mortar businesses, our local SEO services are designed to dramatically increase the amount of foot traffic coming into your location each day. We’ll get you on the map to capture more of those popular “near me” searches.
Creation of HTML Page for Website
Ignite Visibility specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver a high-quality and engaging experience, regardless of location or language. For companies expanding into global markets or multilingual and multiregional operations, it is especially necessary to develop a strategy that will connect with each community you serve.. For example, if one of your locations is situated in a large Spanish-speaking community, we will create a Spanish language website specific for that location.
Google Business Profile Optimization
Our optimization efforts will start with auditing all business locations to ensure that your profiles are claimed and verified. As our experts work toward optimizing your Google Business Profile, we will also review all of the information to make sure that it's consistent across the board, that your website links to the correct location site, and establish consistency across all of your existing business listings and social media platforms. We will also refresh your profile with updated with keyword-enriched content. By posting consistently to your Google Business Profile, we’ll start to build a cadence that will promote your brand, work on building citations, and generate reviews that will build your authority.
Hyperlocal Content Creation
Getting people to find you is just half of the battle! If you need help creating content that will keep them hooked, Ignite Visibility also offers additional content creation services designed to help clients develop, implement, and optimize their local SEO services strategy.
We’ll audit internal processes, offer recommendations and hands-on support, and provide documentation outlining everything from workflows to metrics to channel-specific strategies.
Link Building
When more people talk about your business, you get more business! Link building is exceptionally important for both your local clientele and your global reach. Google’s algorithm is also impressed by proper link building.
As part of your local SEO services package with Ignite Visibility, we will focus on link-building that will drive your authority and show you off as the industry leader that you are.
OUR LOCAL SEO MARKETING PROCESS
STEP 1
Creation of Core Local Profiles
STEP 2
Name, Address and Phone Number on Most Important Sites
STEP 3
Creation of HTML Page on Website
STEP 4
Continual Link Building and Fresh Content Creation
STEP 5
Advanced Local Optimization of Google My Business
STEP 6
Review Generation and Response Strategy
STEP 1
Creation of Core Local Profiles
The first step is to set up and or/claim core local profiles, including Google My Business, Yelp, Bing, and other niche sites.
STEP 2
Name, Address and Phone Number on Most Important Sites
Keeping your name, address, and phone number (NAP) consistent across all sites and listings is an important part of local SEO. Using sites like Yext, Moz Local, Uberall, or ChatMeter, we’ll make sure your NAP is listed and up-to-date.
STEP 3
Creation of HTML Page on Website
Next, we will create a full HTML local page on your website with full optimization of the title, h1 and h2 headers, copy, images, and map.
STEP 4
Continual Link Building and Fresh Content Creation
STEP 5
Advanced Local Optimization of Google My Business
Once we’ve claimed and established your core local profiles, we’ll work no advanced optimization of your Googe My Business page by adding services, images, videos, calls-to-action, pricing, and more.
STEP 6
Review Generation and Response Strategy
We’ll also ensure that you have a strategy to generate positive reviews and respond to incoming ones, as well as put a broader reputation management strategy in place to deal with any negative reviews.
FAQS
LEARN MORE ABOUT IGNITE VISIBILITY LOCAL SEO SERVICES
Local SEO operates on many of the same practices and principles as regular SEO, with an emphasis on local traffic and local features.
Local SEO is meant to capture local search intent, and local searches often include markers like “near me” or a specific location. Optimizing for local helps you rank for these type of location-specific searches.
Link-building for local SEO comes with some unique challenges, but it’s still an incredibly important part of your local strategy. By securing links both on and off-site you’ll strengthen the quality and authority of your link profile, which is used as a local ranking factor.
Ignite Visibility will work with you to form an effective link-building strategy, which often includes:
- Commenting and guest posting on local blogs, offering testimonials to other local businesses, and being an active member of local social media pages, as well as sites like NextDoor which focuses on connecting with your community
- Working to target local-friendly websites like Trip Advisor or Yelp to earn a trusted backlink, as well as local publications that might mention you in a review or a “things to do” post.
- Sharing your website’s links on social media to help draw visitors back to your website.
To optimize for local SEO, you’ll need to create content that’s specific to your location and your niche to attract local customers.
Like regular SEO, you’ll do this by targeting keywords. Unlike regular SEO, these keywords will often have local ties. Try to include local landmarks, destinations, and attractions within your content to capture those searching with local intent. Not only will you attract new customers and maintain existing ones, but each post you publish with local keywords will give your site another local page for Google to index.
In local SEO, your NAP refers to name, address, and location.
It’s very important that this information is up-to-date and consistent across all citations and search listings.
According to a recent Bright Local study, 64% of searchers have used Google My Business simply to find a business’ contact information, proving that a typo or an incomplete profile can mean missing out on sales.
On top of that, inconsistencies in your profile can mean that Google and search engines don’t know which information to trust, which could lead to inaccurate contact or other information displaying in the search engine results.
The good news is that regardless of the number of locations, the same local SEO principles still apply.
This means you’ll still need to optimize your GMB accounts, claim local citations, generate reviews, and produce local content.
Here’s where it gets a little tricky: you’ll need to produce that information for all locations. If you run a multi-location business, you should add and optimize local listings for each location, with a unique profile for each. This may seem like a lot of work, but creating individual profiles will eliminate any duplicate content issues. Each location will also need a strategy in place to generate and respond to reviews.
Depending on the size of your business and the number of locations, this can be a significant undertaking. Ignite Visibility can help you determine and execute a strategy to ensure each location thrives.
Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
- 72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
- Organic CTR for positions 7-10 is almost the same. (Backlinko)
- The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
- In most cases, search engine optimization beats PPC and social media marketing in lead generation.
- Organic search is responsible for 53% of all site traffic. (Search Engine Land)
- Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
- 93% of users do not scroll past the first page of search engine results. (Moz)
- 78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
- 55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
- In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
- Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
- 76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
- Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)
Insights from SEO Company Experts
Learn more about the best practices and strategies driving SEO performance in 2023. Check out these top-
performing articles for tips and tricks sourced from years on the job.
Ignite Visibility has published its 2023 search engine optimization study, revealing the biggest investments marketers and agencies are planning to make. Read on to learn about the state of SEO and content marketing in 2023.What is BARD? Exploring Google Bard: An AI Chatbot for Search
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How to Rank 1st on Google - SEO for 2024
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The Newbies Guide to Robots.txt
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Quality Over Quantity: The Word Count Debate for Content-Length
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5 Fast Ways to Get Website Traffic Now
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Troubleshoot Your International SEO Targeting Errors
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Do User Behavior Metrics Actually Affect SEO?
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Technical SEO 101: Common Reasons Why Your Site's Not Ranking
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Schema SEO 101: Everything You Need to Know About Website Schema for SEO
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The Ultimate Guide to the 2021 Google Passage Ranking Update
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Ultimate Guide to Auditing Your User Page Experience & SEO for Google (2024)
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15 Tactics to Become an SEO Expert: Advanced SEO Tactics
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20 SEO Chrome Extensions to Download Now
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7 Ways Your Digital PR and SEO Can Join Forces
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Drive Traffic to Your Site with These 11 SEO Content Creation Tools
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Gone Cookieless: Marketing in a World With No Third-Party Cookies
In the past, Google has used third-party cookies to track individual data across the web. Now, that’s all changing. Learn about the purpose of third-party cookies and what you can do to prepare your search engine optimization and targeting strategies for the elimination of cookies altogether.
Google Page Experience Update: How to Audit Your Site
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A Guide to the Winning SEO Strategy for Ranking in Multiple Cities
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10 Most Common Web Design Mistakes to Avoid
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Q&A Schema: Optimize Your Site with the Right Questions
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SEO & User Experience: Why Both are Critical to Your Site’s Success
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How to Create Custom Product Snippets Using Meta Tags
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Which is Better for SEO: WWW. vs. Non-WWW
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Learn Google Analytics 4 and How To Use It For SEO
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Why Our SEO Agency Recommends YouTube for 2024
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SEO Reporting The Right Way: SEO Reports Your Team Needs
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The On-Page Checklist to Help You Beat Your Competitors
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Rankings Dropping? Here’s How to Recover from a Google Algorithm Update
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History of Google Algorithm Updates - History Timeline for SEOs
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A new year means a new SEO strategy. In this comprehensive, hour-long webinar, I’m bringing in some of the best minds in marketing to help you plan your strategy for growth in 2024. We’ll cover the specific elements you need to focus on, as well as how to bring them all together to form one cohesive strategy.What is Semantic Search & Does It Matter for SEO?
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These SEO Mistakes Could Deal Major Damage to Your Site
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Content is King: Myth or Truth?
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Are Podcasts the Future of Content Marketing & SEO?
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Are Multiple Sites Killing Your SEO?
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What is a Content Manager? Best Practices for Content Marketing
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Why Local Citation Building Matters & How It Adds Business Value
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Find New Profitable SEO Keywords In Under 2 Minutes
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How to Optimize Your PDFs for SEO
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The Best Rank Tracking Tools for YouTube Videos
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What are Sitelinks and How do You Change Them?
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What Is Anchor Text and Why Does It Matter for SEO?
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Create an Effective Content Brief Now
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Site Search Function Report
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Advanced SEO Tactics to Help You Rank Higher
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Technical SEO 101: Find Out Why Your Site's Not Ranking
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