Have you tried the Instagram Reel feature for your business page yet?
This fun and engaging form of content is just what you need to build strong connections and establish your brand identity.
We know it can be hard to get started with something new, so here are five easy Instagram reels ideas to get your creative juices flowing.
Introduction to Instagram Reels
Instagram Reels were introduced back in August 2020, shortly after TikTok’s short-form video content took the world by storm. But don’t let that fool you. There are a lot of differences between Instagram Reels and TikTok.
One of the biggest differences? Instagram has a larger audience than TikTok and most Instagram users are in their late 20s and 30s. This means that they are more likely to have the spending power you’re looking for in an audience for your business.
Why You Need Instagram Reels For Business
There are so many ways to promote your business on Instagram. The key to getting the most out of your content creation is to determine which type of content resonates with your audience the most.
Short-form video content is quickly becoming one of the most popular forms of content on social media.
Not only do people love to watch these quick videos for entertainment, inspiration, or education purposes, the algorithm loves them, too. In fact, Instagram has made an official announcement that they are no longer the static photo-sharing app they once were.
This means you’ll need to make the pivot to video content soon, especially if Instagram is one of your business’s preferred social media platforms.
What’s great about Instagram Reels is that, once you get your bearings, they are really fun to make. They offer an excellent opportunity to get creative with your brand and engage with your audience.
Need some help getting started? Let’s talk about five Instagram Reels ideas for business that you can use right now.
Instagram Reels Idea #1: Introduce Your Team
The days of corporations being stuffy and impersonal are long behind us. People want to know the people they are buying from.
This is why my first Instagram Reels idea is a team introduction video. If you have a small team, you can introduce your entire team in one video. If you are a larger company, pick one or two team members to focus on per Reel.
Here’s an example from Starbucks:
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In this Instagram Reel, they did a really great job of introducing one of their baristas.
Add trending sound, overlay text, and showcase lots of personality to make this reel unique to you and your business. This simple and fun idea will not only showcase the faces behind the brand but also build your customer trust and community.
Instagram Reels Idea #2: Behind the Scenes Content
Everyone loves a sneak peek behind the scenes, which makes this type of content a great Instagram Reels idea for business!
Give your audience a look at how you make or pack your product, or what goes into other functions necessary to run your business.
Here is an example from Letters By Shells:
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In this Instagram Reel, the owner of Letters By Shells gives great insight into how she balances the stress of running a business by packing orders by hand.
This humanizes her brand by showing that there’s an actual person on the other side of the screen. This is an important step in building authenticity within your brand and providing an inside look at your processes to provide the best quality product to your customers.
Instagram Reels Idea #3: Product Features & Hacks
Everyone loves a great life hack! Why not introduce one that uses your business’s product or service as an Instagram Reels for your business?
Here’s an example from Burger King.
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In this Instagram Reel, Burger King is demonstrating how their product will make your life easier. They took the time to design a container that will make it easier for their customers to dip and drive.
So, the next time the viewer gets hungry on the road, they’ll remember how easy Burger King makes it for customers to eat safely while driving. And they’ll be more likely to hit the Burger King drive-through to buy some chicken fries along their route.
You can also use this idea to promote new products or alert customers when a popular product has come back in stock.
Here’s an example from Glossier:
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This Instagram Reel not only announces a customer favorite is back in stock, but it also shows all the features of this product.
Shopping online can be hard, especially for cosmetics and skincare products. This Reel gives customers a chance to see the product’s features before ordering it.
Instagram Reels #4: Customer Testimonials or Reviews
People love to talk about the products they’re using. People also love to hear reviews from real people, not just the selling points from a company.
Here’s an example from Target:
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In this Reel, Target features real customer reviews of its products, collected from real people who have tried and used these products. Because they’re authentic, they carry more weight with some potential customers.
Whether you use real customers or form relationships with influencers, including social proof in your Reels is a great way to introduce new products or highlight existing ones.
Instagram Reels Idea #5: FAQs
If you’re running low on content ideas, just turn to your audience. What questions do you commonly get from customers? Chances are, others in your audience have the same questions. Turn those questions into a Reel.
Here’s an example from Whole Foods:
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Whole Foods turned a question about how to build a plant-based charcuterie board into a Reel.
This quick, colorful, and engaging Reel answers the question of how to create a plant-based charcuterie board while also featuring products available in their stores. It’s an advertisement without being over-the-top sales-y.
Wrapping It Up
When it comes to creating Instagram Reels for your business, the key is to not overthink it.
While Reels have the potential to be huge money-makers for your business, the goal is to just have fun with them.
They are a creative way to introduce your products to new audiences, build your brand identity, and build strong relationships with your audience.
Now grab your phone and let’s start making some Instagram Reels!
FAQs About Instagram Reels For Business
1. What is an Instagram Reel?
An Instagram Reel is a 15-90 second video posted on Instagram. You can add music, graphics, or filters to spice up your content and make it more engaging.
2. What sort of content can I post on Instagram Reels?
Anything you want! The best part about Instagram Reels is that it’s designed for creativity. Most brands use it to entertain, educate, or inform their audiences of their products or services, what is going on in their businesses, or how they feel about current social events. How you use Instagram Reels is completely up to you! But feel free to check out the reels feed for inspiration and current trends!
3. Why are Instagram Reels so important for my business?
Some may argue that TikTok is better for business because of how rapidly the platform is growing. However, Instagram still has the largest reach of any social media platform. It also has a slightly older audience (millennials in their late 20s to early 30s). This demographic has more spending power and is more likely to purchase products they see on Instagram.
4. What are some Instagram Reels ideas for business that will get me started?
Incorporating Instagram Reels into your social media strategy is pretty easy. Take a look at the five ideas above and see which one resonates with you the most. Audiences love short and simple content that will teach or entertain them so don’t overthink it! Just be creative and have fun!
5. I hate being on camera. Can these Instagram Reels ideas still work for me?
Yes! Even though people love to see the face behind the company, there are so many ways that you can use Instagram Reels for business without ever showing your face. Focusing on your products, services, or team members allows you to be creative while still gaining exposure and reaping the benefits of Instagram Reels.
